In theory, iOS 10's iMessage Stickers should be as popular as Line/WeChat stickers in Asia. In practice, iOS 10's sticker interface is too clunky. I expect a "Favorite Stickers" section and other improvements to encourage better engagement among iMessage users.
I see Apple's new Clips app as a hint for native third-party camera filters for iOS. It will allow third-party developers to create Snapchat-like filters that can be seamlessly added to — and removed from — photos/video directly from the Camera Roll.
I'll be surprised if Apple markets the next iPhone as "The 10th Anniversary iPhone." Surely they will highlight how the iPhone changed the world in the past 10 years, but I think they've learned from their costly mistakes of past "anniversary" products.
I think it will simply be called: iPhone Pro.
iPhone 8 with Iris Scanner? →
Seeing sketchy rumors that iPhone 8 may have an iris scanner like the Samsung Galaxy Note 7. I'm still having a hard time seeing how that it better than a fingerprint scanner under the touch screen.
But to Samsung's credit, the most interesting part of having both a fingerprint scanner and an iris scanner is the software aspect — two tiers of security and authentication. Works great for parents who need to protect access to certain data while giving their kids freedom to play games.
A more Apple solution would be to simply let different fingerprints unlock different things instead.
Haven't heard anything on Apple iBeacons or indoor mapping in a while, but those would be powerful building blocks for AR in the real world.
2007: "The iPod Killer" →
Jason Kottke, just after the original iPhone was announced in January 2007:
I guess we know why iPod development has seemed a little sluggish lately. When the Zune came out two months ago, it was thought that maybe Apple was falling behind, coasting on the fumes of an aging product line, and not innovating in the portable music player space anymore. I think the iPhone puts this discussion on the back burner for now. And the Zune? The supposed iPod-killer’s bullet ricocheted off of the iPhone’s smooth buttonless interface and is heading back in the wrong direction.
Sounds just like today, critics preaching a similar narrative: "The iPhone is boring, Apple can't innovate anymore."
Apple Mini Computers →
Sam Gerstenzang talks about Apple's underrated release of mini computers, like the Pencil, AirPods, Apple Watch, and Touch Bar:
Apple is quietly getting very good at shipping very small computers that charge very rapidly, and thus can be unanchored ––unlike Google Home or Amazon Echo. Over time, as power and size requirements decrease, a direct internet connection might add value. But for now, Bluetooth allows a connection to your phone (which is still quite obviously and self-consciously a computer) and that’s enough. […]
Apple is unleashing its fourth revolution in typical Apple fashion but it is atypically quiet about it. Like with the Apple I, the Mac, and the iPhone, Apple has started with shipping a great product by creating technological innovation in service of a better product, and an entire industry learns.
Apple’s very small computers will unlock a supply chain revolution that will enable a whole wave of others to create their own very small computers, too. It won’t be called the Internet of Things. Just very small computers making very great Things.
Because Apple owns all of the important technologies in its products, Apple has a huge advantage over its competitors when it comes to the miniaturization of computers.
Apple Should Buy Netflix →
My favorite analysts are split on the idea of Apple buying Netflix. Here is one compelling case by Ben Thompson why Apple should pull the trigger:
The problem Apple has in premium video — and given that the company has been trying and failing to secure video content on its terms for years now, it definitely has a problem — is that its executives seem to have forgotten just how important the piracy leverage was to the iTunes Music Store’s success. This Wall Street Journal story from this past summer is one of many similar stories over the years detailing Apple’s take-it-or-leave-it approach to premium video content:
[Senior Vice President of Internet Software and Services Eddy] Cue is also known for a hard-nosed negotiating style. One cable-industry executive sums up Mr. Cue’s strategy as saying: “We’re Apple”…TV-channel owners “kept looking at the Apple guys like: ‘Do you have any idea how this industry works?’” one former Time Warner Cable executive says…Mr. Cue has said the TV industry overly complicated talks. “Time is on my side,” he has told some media executives.
Time may be on Apple’s side, but the bigger issue for Cue and Apple is that leverage is not; that belongs to the company that is actually threatening premium content makers: Netflix. Netflix is the “piracy” of video content, but unfortunately for Apple they are a real company capable of using the leverage they have acquired.
Ben's argument is all about leverage:
[…] Apple’s desire to be “the one place to access all of your television” implies the disintermediation of Netflix to just another content provider, right alongside its rival HBO and the far more desperate networks who lack any sort of customer relationship at all. It is directly counter to the strategy that has gotten Netflix this far — owning the customer relationship by delivering a superior customer experience — and while Apple may wish to pursue the same strategy, the company has no leverage to do so. Not only is the Apple TV just another black box that connects to your TV (that is also the most expensive), it also, conveniently for Netflix, has a (relatively) open app platform: Netflix can deliver their content on their terms on Apple’s hardware, and there isn’t much Apple can do about it.
The truth is that Apple’s executives seem stuck in the iPod/iTunes era, where selling 70% of all music players led to leverage over the music labels; with streaming content is available on any device at any time, which means that selling hardware isn’t a point of leverage. If Apple wants its usual ownership of end users it needs to buy its way in, and that means buying Netflix.
Since the iPod/iTunes era, Apple has always been about hardware-software-content to out-integrate its competitors. Netflix has always become a dominant player in video streaming and with Amazon touting its own hardware and streaming video content, Apple now has serious threats to its TV ambitions with no leverage.
As Ben argues, the only way Apple can compete is to buy leverage. And that means buying Netflix.
"Apple is No Longer Innovating" →
I think this DJPlayz' opinions are superficial and short-sighted. The whole reason why he argues Apple isn't innovating is because he's focused too narrowly on the iPhone.
First thing's first: how do you define "innovation"? Is innovation about ideas that are cool and exciting? Is it about shipping to market first? Is it about one-upping the competition with better specs each year? Is it about pushing the status quo forward?
I'd argue that innovation is about completely challenging the status quo.
I personally define innovation as: altering the behavior of hundreds of millions of consumers and/or disrupting the way existing companies do business.
With that definition, I'd argue Apple is innovating. A lot. They just do it quietly, either behind-the-scenes, or in such small, incremental steps that the mainstream consumer doesn't pick up on it. Here are a bunch of examples:
- iPhone 7 Plus dual camera — Apple's first public steps into 3D mapping for Augmented Reality and self-driving cars.
- iOS Widgets — With iOS 10, we see Apple breaking down traditional apps into small actionable widgets to not only make interactions with the phone quicker, but make more things possible on a watch. (Yes, Android came out with "widgets" first...but Android Wear has so far failed to get mainstream traction.)
- AirPod's new W1 chip — building on bluetooth technology for longer battery life, quicker connections, improved reliability, and adding the ability to connect one accessory (e.g. AirPods) to multiple devices at the same time.
- AirPods + Siri — laying down the groundwork for a mobile world that doesn't require smartphones. The vision is, someday, people may walk around with a smartwatch & wireless ear buds, and only pull out their smartphones when they really need a screen.
- iOS Health app — In Steve Jobs' final years, he realized how inefficient the health industry is, especially at moving medical records between doctors and facilities. Since he passed away, Apple has hired a team of health industry experts to standardize medical data and transform the whole process.
- Apple Watch — Apple is adding more health sensors to eventually track body vitals 24/7, which is a lot more insightful to doctors than measuring vitals that one day of the year you go in for your check-up. Apple's under-appreciated innovation here is their wide variety of stylish watch straps. When it comes to wearing stuff on the body, real people don't care about tech specs, they care about how it compliments their personal style. It's no coincidence that Android Wear has struggled with female consumers while Fitbit and Apple Watch are succeeding.
- A-series Computer Chips — Apple's most underrated department. Because Apple has full control its own hardware, software, and silicon — in contrast to Android vendors using the same off-the-shelf parts — Apple is in much better position to pack more power into smaller devices. There's a reason why the Apple Watch is the only full-featured smartwatch competing in the 38-millimeter class.
- Apple Watch Edition in ceramic white — Smartphones these days are either made of glass or aluminum casing. Apple is heavily investing in ceramics and material science to make something lighter yet stronger than steel, more radio-friendly, and more luxurious. The new Apple Watch Edition is their first product to use ceramic, which they will use as a learning experience to possibly build hundreds of millions of ceramic-cased iPhones.
- Gold, Rose Gold, Jet Black — Apple is pushing the consumer electronics industry to be more fashionable. Sounds superficial, but there was a time when automobiles all looked like horse carriages. At some point they became personal fashion statements and status symbols. Try picturing the target demographic for people who drive a BMW vs. Cadillac vs. Porsche vs. Prius. We're at that point where consumer electronics is a fashionable expression of how we see ourselves, and I'd argue it's Apple leading that trend.
All of these things are innovations Apple has currently in development. Augmented reality, self-driving cars, revamping the health industry, fashion-forward electronics, building a post-smartphone world…all of these are world-changing ideas that will change the way people live and disrupt the way companies do business.
But these things take time.
So when people say "Apple isn't innovating anymore," I'd argue they're simply focusing too closely on the wrong details, not seeing the big picture, and have the unrealistic expectation that world-changing revolutions happen every 12 months.
How iPhone 7's Dual Cameras Work →
Every time you take a picture with the iPhone 7, both the wide angle and telephoto fire off. Yes, two 12 megapixel pictures for every shot. This could be a prime driver behind the increase of the iPhone 7 Plus’ memory to 3GB.
Both images are needed due to an Apple technique it is calling “fusion” internally. Fusion takes data from both sensors and merges them into the best possible picture for every condition. If, for instance, there is a low-light scene that has some dark areas, the image-processing chip could choose to pick up some image data (pixels or other stuff like luminance) from the brighter f1.8 wide angle and mix it in with the data from the f2.8 telephoto, creating a composite image on the fly without any input from the user. This fusion technique is available to every shot coming from the camera, which means that the iPhone 7 Plus is mixing and matching data every time that trigger is tapped.
This technique is made possible because the optics, coatings, sensors, perspectives and color balances of the two cameras are perfectly matched.
The fusion technique also comes in handy when using the new zoom functions of the iPhone 7 Plus.