It blows my mind how many people preach this conspiracy theory. Marques Brownlee, the one tech reviewer who loves tech without being a fanboy in either direction, explains it best.
Lots of hot takes immediately dismissing the Apple Vision Pro. They're all short-sighted. Here are some historical fun facts about Apple products:
- iPhone did not get copy-and-paste until the third-generation iPhone 3GS.
- iPhone didn’t get mainstream adoption until the iPhone 4.
- Apple Watch did not have clear killer app until watchOS 3, when Apple doubled-down on Fitness & Health.
- The first-generation Apple Watch had as much compute power as two iPhone 4s.
- When AirPods were first released, it was ridiculed for its looks. Today, AirPods are the gold standard for wireless earbuds and headphone jacks are non-standard on modern flagship smartphones.
So what are people saying about Apple Vision Pro?
"It costs 7x as much as the Meta Quest…"
Yes, that's true. As Ben Evans puts it:
Meta is trying to catalyze an ecosystem while we wait for the right hardware - Apple is trying to catalyze an ecosystem while we wait for the right price.
Both paths are good bets…but I think Apple's vision is smarter.
Zuckerberg envisions everyone wearing VR headsets for most hours of the day, both at work and at home. His belief is that your digital life will be as important as your physical life. To Zuckerberg, living in the digital world is socializing, not isolating.
Apple disagrees. Tim Cook has said for years that the goal is to have AR enhance the real world around you. The Vision Pro is built from the ground up to let interact with both the real world and the digital world at the same time.
Nilay Patel of The Verge, summed it up the best:
Meta Quest 2 is a mid-range Android smartphone on your face.
Apple Vision Pro is a MacBook on your face.
In the pre-iPhone era, the smartphone was thought of as a cell phone with apps. Then Apple launched a mobile computer with a phone app.
If the "metaverse" is going to be a thing, Apple will make it just one dimension of spatial computing.
"The 2-hour battery isn't even long enough for a movie! LOL"
Yup, and that's fine for this v1.0 model! This generation is targeted for developers and will only be used for indoor, stationary situations. The fun begins when it becomes portable, but we need developers to make that meaningful.
"Creepy Black Mirror vibes."
I gotta admit, the spacial camera demo of the father recording his kid's birthday while wearing Apple Vision Pro is a bit cringey…and we all know how Google Glass was rejected. But remember: there was a time when having a camera on a cellphone was considered creepy too.
We'll see how this pans out, but for now, Apple Vision Pro will clearly indicate to others when you are recording.
"I'm not going to walk around with ski goggles on my face."
I'm not planning on it either, lol. But that's fine, because Apple is playing a very, very long-game here.
Overall, Apple Vision Pro is a massive step towards AR glasses. This is a long stop-gap to get developers building on the AR platform until the product is portable to wear outside and affordable enough for the common consumer.
And if there's any tech company in the world that will miniaturize powerful hardware into something the size of a pair of sunglasses, it's Apple.
Nokia and Blackberry were skating to where the puck was going to be, and felt nice and fast and in control, while Apple and Google were melting the ice rink and switching the game to water-skiing.
At the time, Nokia and Blackberry seemed to be leading the way to the future. There weren't wrong…but iPhone and Android completely changed the game.
The biggest argument I've heard in support of side-loading and third-party app stores for iOS is:
I'm paying over $1,000 for my device. I should have the right to do whatever I want with it!
While I do agree with that sentiment, I firmly believe that would only lead to a shitty path for iOS. Marco Arment perfectly illustrates my my same sentiments:
I don’t expect side-loading or alternative app stores to become possible, and I’m relieved, because that is not a future I want for iOS.
When evaluating such ideas, I merely ask myself:
“What would Facebook do?”
Facebook owns four of the top ten apps in the world. If side-loading became possible, Facebook could remove Instagram, WhatsApp, the Facebook app, and Messenger from Apple’s App Store, requiring customers to install these extremely popular apps directly from Facebook via side-loading.
And everyone would.
Alternative app stores would be even worse. Rather than offering individual apps via side-loading, Facebook could offer just one:
The Facebook App Store.
Instagram, WhatsApp, the Facebook app, and Messenger could all be available exclusively there.
The majority of iOS users in the world would soon install it, and Facebook would start using leverage in other areas — apps’ social accounts, stats packages, app-install ads, ad-attribution requirements — to heavily incentivize (and likely strong-arm) a huge number of developers to offer their apps in the Facebook App Store, likely in addition to Apple’s.
Maybe I’d be required to add the Facebook SDK to my app in order to be in their store, which they would then use to surveil my users.
Maybe I’d need to buy app-install ads to show up in search there at all.
Maybe I’d need to pay Facebook to “promote” each app update to reach more than a tiny percentage of my existing customers.
This would be true for any conglomerate, including Amazon and Google. But I'm specifically concerned about Facebook.
We all know how much Zuckerberg hates Apple for implementing so many tracking-prevention measures that harms Facebook's business model. There's no doubt in my mind that Facebook would leverage its apps against Apple.
I support this.
At the very, very least, Apple needs to allow developers to offer alternative payment options:
- all in-app purchases must offer a Pay with iTunes option
- the Pay with iTunes button must be more prominent than any other payment option
Here's a quick rundown of my favorite updates announced at Apple's annual WWDC.
- Xbox One and PS4 controller support for games
- watchOS App Store => Apple Watch Independence!
- streaming support
- menstrual cycle tracking
- system-wide dark mode
- built-in swipe typing
- Maps: favorites, collections, street view
- up to 30% faster Face ID
- up to 2x faster app launch
- Sign in with Apple button — privacy-focused version of "Sign in with Facebook/Twitter/Google"
- HomeKit Secure Video — store videos from HomeKit cameras to iCloud
- HomeKit support for routers
- iMessage Profiles — add your own display name, avatar. Only people in your contacts can see this.
- Memoji — makeup, hats, piercings
- Memoji stickers — automatically turns your memoji into a sticker pack with all standard emoji facial expressions
- Video editing in Photos app
- dual iCloud accounts per device (for personal and work)
- smaller volume HUD — changing volume doesn't bring the stupid dialog in the middle of the screen
- auto-announce messages on AirPods
- audio sharing — play your music on a friend's AirPods
- Music HandOff to HomePod — music on your iPhone will continue on your HomePod with a physical tap
- live radio stations on HomePod
- Siri Shortcut Events — automatically run shortcuts based on an event
- Voice ID for HomePod => multi-user support
- multiple windows for the same app
- easily switching Slide Over apps
- App Exposé
- Safari: download manager
- third-party font management
- built in Zip/Unzip files
- three-finger swipe gesture to undo/redo
- mouse support (hidden as accessibility option)
- iCloud Folder Sharing
- network drives support in Files app
- USB/SD drives support in Files app
- starts at $5,999
- $4,999 - $5,999 for 32" monitor
- $999 for monitor stand (LOL)
- Project Catalyst and SwiftUI— an easy way for developers to make apps for ALL of Apple's platforms! The future of the Apple ecosystem.
- SideCar — wirelessly use your iPad as a second monitor
- full voice control
- Find My - combines Find My iPhone, Find My Friends into one app. WORKS WITH OFFLINE DEVICES
- Activation Lock — like iOS, if someone steals your MacBook, you can lock it down so they cannot format your computer.
- approve with Apple Watch — like Unlock with Apple Watch but for EVERYTHING
- people inclusion — people are detected in real-time and AR elements can visibly work around people
- motion capture for people
MG Siegler on The $1,500 iPhone, the next (last?) stop on the march towards 'Apple Prime':
It just makes sense. I do believe this year may be an aforementioned test of Apple’s customers willingness to pay insanely high prices for a phone. I can’t see the trend continuing with the $2,000 iPhone. But actually, I can! It will just be obfuscated by monthly payments. Just as it used to be in the days of carrier subsidies! But this time, such payments will be going directly to Apple.
Again, this is already happening for those of us on the iPhone Upgrade Program. And it means there is no $1,500 iPhone, it’s more like a $60/month iPhone. And you can easily talk yourself into it because thanks to being eligible for a yearly upgrade to the latest iPhone, you’re never paying full price for a device. Instead, if you do the math (which most won’t), you’re paying roughly half the cost for the top-of-the-line model over that year.
Of course, you’re also paying Apple in perpetuity! And this monthly bill is only going to go up as they bake in AppleCare (which they do), theft protection (new this year!), and eventually all sorts of other goodies: iCloud storage, Apple Music, Apple Television (the service, not the box), etc.
This is how Apple truly becomes a services business. And it’s happening in front of our very eyes.
This is exactly what makes Amazon Prime so successful — start with a killer service, charge a monthly fee, constantly add new value and perks to make it impossible for subscribers to leave, and slowly raise the price.
I can absolutely see Apple working towards this.
I’m not sure when Apple realized and started executing upon this gradual price increase strategy. My best guess is just after 2011, when the top-of-the-line price started inching upwards again. Perhaps (almost certainly?) not coincidentally, this was the same year they let carriers subsidize old models down to $0. Apple let the lowest iPhone hit the bottom in order to set the top-of-the-line on a trajectory towards the stratosphere.
And it worked, rather beautifully. Now, I believe, the $1,500 iPhone offers a glimpse into Apple’s next phase. The $99/month, forever, iPhone.
Like most technology, smartphones lose their value over time. As new models are released with improved features and capabilities, people start to lose interest in older models, and with this decreased demand comes a dip in value.
However, this depreciation doesn’t always happen at a steady rate – certain things can cause sudden drops. Knowing the best time to sell your phone can help make sure you get the most money possible.